Master of Science in Computer Science
Georgia Institute of Technology
Artificial Intelligence Specialization · GPA 4.0
Creative Direction · Editorial · Web · Event Marketing
Chapter I — Multidisciplinary by design
I bring brands to life.
Across every touchpoint.
I'm Lisa Jaramillo, a Brand Director and Senior Graphic Designer with 9+ years of experience creating connected brand experiences across digital, print, web, editorial, and email.
My strength is versatility: I can shape the strategy, lead the project, design the system, build the website, create the campaign, prepare the magazine for print, and optimize the workflow behind it—all while keeping the brand consistent for B2B and B2C audiences.
“From business objective to final production, I make every channel feel like one brand.”
- 9+
- Years of experience
- 30%
- Vendor engagement growth
- 25%+
- Brand recognition growth
Chapter II — Education & Toolkit
Design instinct,
technical depth.
A design foundation strengthened by advanced computer science and artificial intelligence study.
Advanced studyGeorgia Tech
Master's in Computer Science · Artificial Intelligence · 4.0 GPA
Bachelor of Applied Informatics
Saint Petersburg State University of Industrial Technologies and Design
GPA 3.91Adobe Photoshop · Illustrator · InDesign · Figma · Typography · Layout · Print Production
WordPress · UX/UI Design · Website Design · Email Design · Digital Marketing
Creative Strategy · Project Leadership · Vendor Coordination · Cross-functional Collaboration
Chapter III — Experience
Creative leadership
with range.
Experience across brand, product, marketing, and production—supporting both customer-facing communication and complex enterprise tools.
Southwest Weddings
Creative Director / Product Manager / UX Lead2025—Present
Leading the brand across website, editorial magazine, email, social, print, and marketing collateral. Created all print materials for four wedding expos and several other events, launched an AI wedding-planning chatbot and the new Fall 2026 magazine, and expanded distribution across the United States. The redesigned WordPress experience increased vendor engagement and lead generation by 30%, while integrated creative helped grow brand recognition by 25%+.
QVALON
Senior Brand & Product UX/UI Designer2020—2024
Led the QVALON rebrand across brand identity, product experience, marketing, and print production. Designed enterprise dashboards, responsive interfaces, campaign creative, event materials, email assets, and production-ready print collateral while managing concurrent projects in a fast-paced Agile environment.
X5 Group FinPortal
UX/UI Designer2022—2023
Designed analytics dashboards and KPI reporting tools that transformed complex business information into clear, usable digital experiences.
Integrated Brand Systems
Brand Designer / Senior Graphic Designer9+ Years
A versatile practice spanning rebranding, web, email, print, editorial, campaigns, and creative operations—connecting business objectives to one consistent visual system.
Chapter IV — Capabilities
Strategy through
execution.
Broad enough to connect every channel. Experienced enough to manage the details. Focused enough to make the whole experience consistent.
01Capability
Creative Direction
Creative strategy, campaign concepts, art direction, and cross-channel systems that move from idea to final production.
02Capability
Brand Identity
Rebrands and visual identities built through positioning, typography, color, guidelines, and consistent customer touchpoints.
03Capability
Web & UX/UI
WordPress websites, responsive interfaces, dashboards, prototypes, and digital experiences designed for clarity and conversion.
04Capability
Editorial & Print
Magazines, marketing collateral, print production, and vendor-ready artwork—including publications distributed across the U.S.
05Capability
Email & Digital
Email campaigns, social content, digital marketing assets, and integrated creative for B2B and B2C audiences.
06Capability
Creative Operations
Project leadership, workflow optimization, vendor coordination, and AI-powered systems that help teams deliver better work faster.
Chapter V — Connected creative
Across every channel.
Not a collection of disconnected deliverables—a complete brand experience designed to work everywhere.
Focus · 01
National Editorial & Print
Magazine design, production-ready files, vendor coordination, and U.S. distribution.
Focus · 02
Websites & Digital Products
WordPress, UX/UI, responsive experiences, dashboards, and lead-generation journeys.
Focus · 03
B2B & B2C Campaigns
Email, social, digital marketing, sales collateral, and customer-facing creative.
Focus · 04
Rebranding & Identity
Positioning translated into identity systems, guidelines, and scalable brand assets.
Focus · 05
Marketing Production
High-quality digital and print execution from concept through delivery.
Focus · 06
Workflow Optimization
Project management and AI-powered creative workflows that improve speed and consistency.Chapter VI — The Process
Creative rigor,
operational clarity.
A practical process that protects the idea, keeps stakeholders aligned, and moves complex work confidently toward production.
- I
Understand
Clarify the audience, business objective, channel requirements, timeline, and definition of success.
01/04 - II
Unify
Build the creative strategy and visual direction so every deliverable belongs to one coherent brand system.
02/04 - III
Create
Design across the right mix of web, UX/UI, email, editorial, print, and marketing touchpoints.
03/04 - IV
Deliver
Manage feedback, production, vendors, quality control, and final handoff—then improve the workflow for what comes next.
04/04
Chapter VII — Let's work together
One vision.
Every
touchpoint.
For creative direction, brand design, UX/UI, editorial, web, email, print, rebranding, or integrated B2B and B2C marketing projects, let's discuss what your brand needs next.